grayscale photo of person holding baby

Support for New Parents

Parenting is Messy. We'll Catch What Spills.

Virtual Care

Personalized support from experienced doulas and pros.

Join our community challenge for sanity.

Resource Hub

Find trusted parenting resources.
Connect Now

Welcome to Cradira

Welcome to Cradira — a virtual support hub built just for new parents who are trying their damn best.

Whether you’re breastfeeding, bottle-feeding, combo-feeding, or just trying to remember if you’ve fed yourself today… we see you. Cradira exists to make those early parenting days feel a little less like survival mode, and a little more like something you can handle (without losing yourself in the process).

Inside the app, you’ll find:

  • Short, shame-free videos

  • Self-paced worksheets, games + reflective exercises

  • Optional 1-on-1 coaching + expert care

  • Lightly structured courses for when you want a bit more hand-holding (and less Googling at 2am)

We’re not here to smother you. Think of us as the quiet, steady hands under your toddler’s wobbly plate — not grabbing it, not judging the mess, just making sure it doesn’t hit the floor.

The good stuff’s in the app.


a man holding a baby in his arms
a man holding a baby in his arms

350+

35+

Years of Exprience

Families Helped

All, or Most, of the Answers and None of the Shame

Check out our all the ways we build you up.

Virtual Care Options

Personalized 1:1 support from experienced doulas and perinatal professionals to guide your journey.

Survive & Stay Sane

Join our 6-week challenge designed to help you navigate the early days of parenthood.

person holding babys hand
person holding babys hand
A newborn baby is being held by a caregiver in a medical setting. The baby is wrapped snugly in a pink blanket. Another caregiver in the background is folding a cloth. The atmosphere appears gentle and calm.
A newborn baby is being held by a caregiver in a medical setting. The baby is wrapped snugly in a pink blanket. Another caregiver in the background is folding a cloth. The atmosphere appears gentle and calm.

Supportive Community

Empowering parents with resources, connection, and expert guidance.

A tender family moment with a mother and father holding a baby dressed in white. The setting appears cozy, with soft natural light and indoor plants in the background. The mother and father look down lovingly at the baby.
A tender family moment with a mother and father holding a baby dressed in white. The setting appears cozy, with soft natural light and indoor plants in the background. The mother and father look down lovingly at the baby.
a man kissing a baby
a man kissing a baby
woman in white knit sweater lying on bed

Cradira made the early days so much easier with their supportive and relatable guidance for new parents.

Alex & Jamie

A woman holds a newborn baby who is wrapped in a white blanket with star patterns. Her expression is gentle and tender as she cradles the infant close to her chest. The background features a map on the wall, contributing to a serene setting.
A woman holds a newborn baby who is wrapped in a white blanket with star patterns. Her expression is gentle and tender as she cradles the infant close to her chest. The background features a map on the wall, contributing to a serene setting.

The app and resources helped us feel confident and connected during those overwhelming first months together.

Sam & Chris

A couple lovingly interacts with a newborn baby, wrapped in a pink blanket, seated outdoors with greenery in the background. The woman is holding the baby and smiling, while the man looks on affectionately.
A couple lovingly interacts with a newborn baby, wrapped in a pink blanket, seated outdoors with greenery in the background. The woman is holding the baby and smiling, while the man looks on affectionately.
★★★★★
★★★★★