Why we built Cradira Digital and do this work.
When people ask us why we started Cradira, we could talk about market gaps and access to care and all the business-y reasons.
But the truth?
We remember standing in my kitchen, baby screaming, milk leaking through my third shirt of the day, thinking, “We’re supposed to be good at this. What’s wrong with us?”
Nothing was wrong with us. Everything was wrong with the system.
The system that tells you it’s natural but doesn’t teach you how.
The system that celebrates birth but ghosts you through postpartum.
The system where support costs $45+ an hour or doesn’t exist at all.
The system where you’re supposed to be grateful and glowing when you’re actually terrified and touched-out and Googling “is it normal to regret having a baby” at 4 AM. (It is, by the way, and it doesn’t make you a bad parent.)
We built Cradira because we needed it to exist.
First, we built it with our hands, showing up at 2 AM, holding babies, telling exhausted parents they were doing better than they thought. That work is still the heartbeat of what we do.
Then, we built it digitally, because the single mom in Thunder Bay deserves the same support as the family in Toronto. Because support shouldn’t cost more than your mortgage. Because sometimes you just need someone to tell you what’s normal at 2 AM on a Tuesday.
Our vision isn’t to replace the human touch. It’s to make sure no parent feels alone in the dark, wondering if they’re failing, when really they’re just doing something that’s unfairly, unspeakably hard.
Whether we show up at your door or meet you through a screen, the message is the same. You’re not broken. This is just hard. And you’re not doing it alone anymore.
Meet the humans behind Cradira.
We are two pregnancy, birth and postpartum professionals who have spent decades supporting families, mentoring doulas and answering every wild 3 a.m. question you can imagine.
Together, we bring over 30 years of hands-on experience, trauma-informed care, inclusive training and a shared obsession with making early parenthood less overwhelming and a lot more human.
We have survived poopsplosions, dodged airborne spit up and laughed through more midnight meltdowns than we can count so you do not have to figure this out alone.
Cradira Digital: support, simplifed.
Cradira Digital is not an app version of in-home care. It is the thoughtfully built, budget-friendly, easier-to-access alternative for families who do not want or cannot afford in-home support, or who simply want expert guidance they can access any time.
Think of it as your consolidated, curated collection of the answers you would otherwise be Googling at 3 a.m. All sifted, sanity checked and created by experts who have lived this work.
Lessons that fit your life
Bite-sized, evidence-based lessons you can actually finish between feeds.
No 45 minute lectures, just smart, doable info you’ll remember even on zero sleep.
Tools that make sense
Videos, checklists, tackers, and guides made by people who’ve actually done this.
Real-world, not picture-perfect world.
Community that gets it
You don’t need 5000 strangers, just a few people who get it.
Connect, swap tips, an get expert answers without judgment or drama.
You can start small or dive deep. Every tier builds on the same goal: to help you find calm, confidence and a little community in the chaos. Explore our packages to see which one fits your life.
What we believe.
At Cradira Digital we believe…
Where we’re headed, spoiler: up and forward
Cradira Digital started as a big, slightly wild idea. What if expert backed postpartum guidance could fit into real, messy lives without breaking the bank?
Now that we have built the foundation, we are dreaming bigger. Smarter tools. More inclusive support. Guidance that grows with you through every “holy crapola, no one told me that” moment.
Our goal is a world where new parents don’t have to earn rest or Google their way through recovery. Where asking for help feels normal, not indulgent.
