Who we are

Cradira provides postpartum and perinatal support, education, digital resources and related services.

Cradira is responsible for personal information under its control. We have designated a privacy contact to oversee our privacy practices and respond to questions, requests and concerns.

Cradira Privacy Officer

privacy@cradira.com

What personal information we collect

What we collect depends on how you interact with Cradira.

This may include:

• your name
• email address
• phone number
• postal code or general location
• estimated due date or baby’s age
• information about the type of support you’re looking for
• requested dates, availability or scheduling information
• information you provide through contact forms, quizzes or assessments
• email subscription and communication preferences
• order and transaction information
• messages or other information you choose to send us
• technical information about your use of our website, such as browser or device information, pages visited and website interactions

Parents and caregivers may also choose to provide information about a baby or child, pregnancy, postpartum experience, feeding, family circumstances or household when requesting support or using a Cradira resource.

Some of this information may be sensitive. We ask that you provide only the information reasonably necessary for the service, resource or question involved.

How we collect information

We may collect information when you:

• contact Cradira by email, phone or online form
• complete a Cradira quiz, assessment or questionnaire
• subscribe to an email list
• request or download a resource
• purchase a product or service
• communicate with us about support
• interact with the Cradira website
• adjust your cookie preferences

We may also receive limited information through technology and service providers that help us operate our website and services.

Why we use personal information

We may use personal information to:

• respond to inquiries
• determine service availability
• arrange consultations or postpartum support
• provide requested information and resources
• provide quiz results or recommendations
• deliver digital products
• process and manage purchases
• provide customer support
• communicate about appointments, services or orders
• maintain necessary service and transaction records
• send emails you have requested
• send educational or promotional emails where you have consented or where otherwise permitted by law
• understand how our website is used
• improve our website, resources and services
• maintain website and account security
• prevent fraud or misuse
• comply with legal, accounting and regulatory requirements

We do not collect personal information simply because it might be useful later.

Forms, quizzes and assessments

When you complete a Cradira form, quiz or assessment, we collect the information you choose to provide.

We may use it to provide your results, deliver a requested resource, respond to your inquiry or recommend relevant Cradira information, products or services.

Receiving a quiz result or requested resource does not automatically mean you have agreed to receive ongoing marketing emails.

Where we invite you to join a Cradira email list or receive promotional communications, that choice will be identified separately.

Email communications

Cradira may send emails that are necessary to provide something you requested, such as:

• responding to an inquiry
• providing quiz results
• delivering a purchased product or requested resource
• communicating about an appointment, service or order

We may also send educational, promotional or marketing communications where you have consented or where otherwise permitted by law.

Marketing emails will include a way to unsubscribe.

You may also contact us at info@cradira.com to change your communication preferences.

Unsubscribing from marketing does not prevent us from sending messages reasonably necessary to complete a transaction, provide a requested service or respond to you.

Purchases and payments

Cradira may sell digital products, resources and services through our website using WooCommerce.

When you make a purchase, information may include your:

• name
• email address
• billing information
• order details
• transaction status
• information required to complete or support the purchase

Payments are processed through third-party payment providers available at checkout. Depending on the options offered, this may include card payments or digital wallets such as Apple Pay or Google Pay.

Cradira does not need to receive or store your full payment card details when those details are processed directly by the payment provider.

Information handled by a payment provider is also subject to that provider’s privacy practices.

Cradira’s app

Cradira also offers services and resources through a mobile app operated using third-party technology platforms.

Payments or information submitted through the app may be processed by providers such as the app platform, Stripe, Apple or Google rather than directly through cradira.com.

Additional privacy information may be presented within the app or by the relevant platform.

Amazon and other third-party retailers

Cradira may link to Amazon, the Cradira Amazon Storefront or other third-party websites and retailers.

If you follow one of these links, information you provide directly to that third party is governed by that company’s privacy practices.

Cradira may receive information such as aggregated referral or affiliate activity, but we do not receive the payment information you provide directly to Amazon simply because you followed one of our links.

Cookies and analytics

Cradira uses cookies and similar technologies for website functionality and, where you allow them, to understand how visitors use our website and support certain embedded third-party content.

We use Google Analytics to help us understand website traffic and interactions.

Optional analytics and other non-essential technologies are controlled through our cookie consent system. You can accept them, reject non-essential cookies or change your preferences.

We respect supported browser privacy controls, including Global Privacy Control, where configured through our consent system.

For more information about the cookies and similar technologies used on this website, please see our Cookie Policy.

Embedded and social media content

Some Cradira pages may include or link to content from third-party platforms such as Instagram or TikTok.

Embedded content may allow those services to receive information about your interaction with the content. Where required, that content or related tracking is held until you provide the appropriate cookie consent.

When you interact directly with a social media platform, its own privacy policy also applies.

Who can access your information

Within Cradira, personal information is limited to people who reasonably need it to:

• respond to your request
• provide services or support
• administer a purchase
• operate the business
• maintain required records

We may also use service providers to help operate Cradira.

Depending on how you interact with us, these may include providers supporting:

• website hosting
• website forms
• quizzes and assessments
• analytics
• email delivery and email marketing
• ecommerce
• payment processing
• scheduling
• virtual meetings
• cloud storage
• digital products and applications

These providers may process information where reasonably necessary to provide services to Cradira.

We do not sell lists of your personal information.

Information processed outside Canada or Québec

Some technology and service providers used by Cradira may process or store information outside Canada or, for Québec residents, outside Québec.

This may include processing in the United States or other jurisdictions.

Information processed in another jurisdiction may be subject to the laws of that jurisdiction and may be accessible to courts, government authorities or law enforcement where permitted by law.

How long we keep information

We keep personal information only for as long as reasonably necessary for the reason it was collected and for legitimate legal, tax, accounting, service or business requirements.

Retention periods vary depending on the type of information and why we hold it.

When information is no longer reasonably required, we take appropriate steps to securely delete or destroy it or otherwise handle it in accordance with applicable privacy requirements.

You may contact us if you would like information about the retention of a particular type of personal information.

How we protect information

Cradira uses reasonable administrative, technical and organizational safeguards appropriate to the sensitivity of the information we handle.

These may include:

• access controls
• account and password protections
• reputable technology providers
• limiting access to information to people who reasonably require it
• security and backup systems
• procedures for responding to privacy and security incidents

No website, electronic communication or storage system can be guaranteed to be completely secure. We therefore cannot promise absolute security.

Your privacy rights and choices

Depending on the circumstances and the laws that apply to you, you may be able to:

• ask whether we hold personal information about you
• request access to information we hold about you
• ask us to correct inaccurate or incomplete information
• withdraw consent where applicable, subject to legal or contractual limitations
• change your marketing communication preferences
• change your cookie preferences
• ask questions about how your information has been used or shared
• make a complaint about our privacy practices

We may need to verify your identity before providing access to or changing personal information.

Privacy requests and complaints

If you have a privacy question, request or complaint, contact:

Cradira Privacy Officer

privacy@cradira.com

Please provide enough information for us to understand your request.

We will review privacy concerns and respond within the time required by applicable law.

If we cannot resolve a privacy concern directly, you may also have the right to contact the privacy regulator that applies in your jurisdiction.

Information about children

Cradira’s website, services and products are intended for adults, including expecting parents, parents, caregivers and professionals.

We do not intentionally invite children to independently submit personal information through the website.

Parents and caregivers may provide information about a baby or child when it is reasonably relevant to a request for support, service, product or resource.

Changes to this policy

We may update this Privacy Policy as our services, technology, legal obligations or privacy practices change.

When we make changes, we will update the date at the top of this page.

Where required, we will also provide notice of material changes.